Optimus Android One Sale by LG Mobile Philippines a Success,Too Successful for Some

Judging from the number of people who formed huge crowds before LG Mobile Philippines' concept stores nationwide, the Korean mobile vendor's November 13 50-percent discounted sale for the Optimus One Android smartphone proved to be a huge success. Apparently, Nokia's surprise (and announced-without-warning) 60-percent-off sale of its C6 phone failed to rain too much on LG Mobile's parade.

As this photo (which I "stole" from LG Mobile Philippines) shows.

Hundreds of consumers and smartphone enthusiasts did not mind the long lines, and some people's "inability to stay in line" just to get their hands on one of those Optimus One Android smartphones on sale at 50% discount. 

There were reports of lack of discipline among some consumers who could not wait in line. This prompted some smartphone enthusiasts to post their complaints on Facebook, the most popular networking site in the country.

Without a doubt, however, this one-day, one-hour event created lots of noise (mostly positive) (mostly negative, unfortunately) for the Korean mobile phone vendor.

P.S. We were told recently that both the LG and Nokia sales became case studies on how not to do sales promotions. Unfortunately (or was that fortunately?), I was not able to cover the event. I met an accident at home the week before the sales.

So, for Nokia and LG (and for their frustrated customers): better sale next time; and next time, can we do it properly?