Showing posts with label business alliances. Show all posts
Showing posts with label business alliances. Show all posts

Wednesday, February 16, 2011

Microsoft and Nokia join forces in smartphone market

Of all the analysts who publicized their reactions to the Microsoft-Nokia smartphone deal announced on February 11, Blue Badge Insights founder Andrew Brust seemed to be the most rational I have seen so far. He said (in an interview with http://www.eweek.com/), "The two companies are on their respective back feet."

Brust added, "But they can certainly help each other: Microsoft gets global reach and market share from Nokia; Nokia upgrades from the somewhat stunted Symbian OS to something modern, touch-centric and contemporary in design value, through Microsoft's WP7."

Nokia president and CEO Stephen Elop and Microsoft CEO Steve Ballmer
Now, compare that with the vitriol and beratings mouthed by some other analysts, industry rivals and partners, and even consumers. These people seem to remain unable to forgive Microsoft for its role in the Wintel homogeny during the 1990s and early 2000s.