Striving to become
relevant in the so-called post-PC age, Microsoft has embraced the idea of
making its own hardware. Torpedoes, or unhappy and crappy OEM partners, be
damned, the software giant seems to be all gung ho this time.
Forget what used to be an
on-again, off-again hardware adventure, this time, Ballmer and company seem
serious enough to take their biggest stab yet at the hardware market.
Microsoft CEO Steve Ballmer unveils the Surface family of PCs for | Windows during an event in Hollywood, California. |
Of course, Microsoft isn’t
exactly a complete newbie in the hardware segment. It has had its share of wins
and losses. While the Kin smartphone and the Zune media player bring too many
cringe-worthy moments even for the most die-hard Microsoft fans, the Xbox
gaming platform demonstrates how a determined and focused Microsoft can
eventually rule even the most unwelcoming market.