Monday, March 21, 2011

Canalys report adds to growing death knell for the netbook

Various market reports and IT industry analysts' assertions would like us to believe that the netbook is on its way to history's dustbin. The latest in this growing list of virtual obituaries for the netbook is a recent report from market research firm Canalys, which predicts that shipments of tablet computers will grow to 52 million in 2011. Apple will grab more than 75 percent of the market, the company says.


The iPad 2 from Apple leads the tablet computer's pillage of the netbook country, market analysts say.
 Also-ran tablet brands will have to kill each other for the remaining 12 million.

The market research firm's PR department created some sticky sound bites for its latest market study. And most of the world's IT media people and bloggers picked up those designed-for-TV one-liners, such as "For every two tablet computers sold, a netbook (or laptop) won't be shipped," or something to that effect.

A deeper look at data presented by these analysts, however, shows the netbook is going strong.
 A closer look at Canalys' figures, however, would reveal some feet of clay for most IT industry analysts' doomsday forecasts for the PC sector — in particular, the notebook and its smaller cousin, the netbook.

The market research firm's study admits that demand for notebook computers will grow at least 8 percent. Netbooks, despite its projected demise, would still sell some 34 million units.

Tens of millions units sold and analysts say the netbook is gone and dead? I wonder what these people are ingesting. Applegesic? Or MacOpium? Or iViagra?

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