Wednesday, November 21, 2012

Microsoft Needs To Do Better


Striving to become relevant in the so-called post-PC age, Microsoft has embraced the idea of making its own hardware. Torpedoes, or unhappy and crappy OEM partners, be damned, the software giant seems to be all gung ho this time.

Forget what used to be an on-again, off-again hardware adventure, this time, Ballmer and company seem serious enough to take their biggest stab yet at the hardware market.
Microsoft CEO Steve Ballmer unveils the Surface family of PCs for 
Windows during an event in Hollywood, California.
Of course, Microsoft isn’t exactly a complete newbie in the hardware segment. It has had its share of wins and losses. While the Kin smartphone and the Zune media player bring too many cringe-worthy moments even for the most die-hard Microsoft fans, the Xbox gaming platform demonstrates how a determined and focused Microsoft can eventually rule even the most unwelcoming market.